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West Coast Groundfish Regional Market Demand and Opportunities

Our latest project, West Coast Groundfish Regional Market Demand and Opportunities, explores the market demand for U.S. West Coast groundfish in Oregon, Washington, and California. We examine how much whitefish West Coast commercial buyers purchase; what potential there is to sell sustainable, U.S. West Coast groundfish in these regional markets; and how fishermen can increase the price per pound that they receive for their fish.

Learn more about our findings: Executive Summary, Wilderness Markets & Changing Tastes, West Coast Groundfish Regional Market Demand and Opportunities