WWF is acting globally to identify the most practical tools for transforming fishing and working locally to match proven approaches with the people in a position to fish better. We work along three tracks—supporting community leadership, realizing better rules and enforcement of those rules through better governance, and engaging private sector action at critical points of leverage.
Our projects are co-designed with our partners to address the major threats that lead to unsustainable fishing—poor management, illegal fishing, and bycatch. WWF experts are constantly curating the best tools informed by local community knowledge, science and research. Once we have those tools, we identify high-impact areas for application—priority places, ecosystems, food commodities—across the WWF network.